This guide by TrafficGuard and market intelligence platform, SimilarWeb, explores some of the user behaviour changes that may have implications or present opportunities in your efforts to reach your target audience over Ramadan.
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What you will learn from this guide
Top web and app categories impacted by Ramadan and what opportunities it presents for you
How ad fraud can sabotage your Ramadan campaigns
Tips on how you can take advantage of the surges in consumer intent over Ramadan
Global businesses preventing ad fraud with TrafficGuard
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Getting Your Advertising Ramadan Ready
A guide to web and app usage over Ramadan
Knowing how seasonal events such as Ramadan, impact your target audience’s propensity to spend is crucial in aligning your efforts with their shopping intent for the best advertising return. This guide discusses the key trends in web and mobile app traffic over Ramadan and the advertising opportunities it presents for you.