One in four clicks on your ads could be invalid. Protect your Google Ads budget and stop paying for fake clicks.
We protect Google Ad Campaigns for companies in a variety of industries. Featured in…
Intelligent machine learning drives protection against known and unknown fraud tactics at multiple levels. Get protection for your ads.
Accidental Clicks
Sometimes as a result of poor page layout, people accidentally click ads. These clicks are worthless and invalid because the clicker has no genuine interest in the ad.
Click Farms
Groups of people organised to click on your ads. Click farms could be used by publishers, for example, to inflate engagement with ads on their website to earn more money.
Unknown Fraud Tactics
The nature of ad fraud is that it is constantly evolving. With an abundance of data across our universal suite of advertising verification tools, we are able to quickly and reliably invalid traffic as it evolves.
Bots
Bot traffic can be purchased online as another way for publishers to inflate their audiences; a way for competitors to exhaust your ad budgets; or a variety of other sabotage tactics.
Brand Haters
Unhappy customers or disgruntled employees that mobilize bots and click farms to hurt your advertising performance.
Competitors
Maybe they want to take the top SERP spot. Maybe they just want to drain your budget out of malice. By exhausting your ad spend, your competitors can reduce your advertising return on investment by ensuring fewer people see your ads.
Accidental Clicks
Usually when resulting from poor page layout, sometimes people accidentally click ads. These clicks are worthless and invalid because they have no genuine interest in the ad.
Click Farms
Groups of people organised to click on your ads. Click farms could be used by publishers, for example, to inflate engagement with ads on their website to earn more money.
Unknown Fraud Tactics
The nature of ad fraud is that it is constantly evolving. With an abundance of data across our universal suite of advertising verification tools, we are able to quickly and reliably invalid traffic as it evolves.
Bots
Bot traffic can be purchased online as another way for publishers to inflate their audiences; a way for competitors to exhaust your ad budgets; or a variety of other sabotage tactics.
Brand Haters
Unhappy customers or disgruntled employees that mobilize bots and click farms to hurt your advertising performance.
Competitors
Maybe they want to take the top SERP spot. Maybe they just want to drawing your budget out of malice. By exhausting your ad spend, they also reduce your advertising return on investment by ensuring fewer people see your ad.
1. Sign Up
All we need is a few details to set you up with your own account
2. Paste Codes
Approve our Adwords access request and place your code on your website
3. Your Ads are Protected
We immediately start tracking your ad traffic, protecting you from the bad and enhancing the good.
Dollars not wasted on fraud help you reach more customers. This means more genuine ad engagement, better advertising ROI and improved advertising performance.
Thanks for clicking. That felt good.
CloseUsing TrafficGuard's PPC Protection you can stop wasting your ad spend on fraud, reach more real people and get better advertising results!
See your traffic quality in real-time using TrafficGuard’s dashboard and reporting. Drill in to quality by campaign, geo, source and see the status of each individual click on your account for in depth visibility.
Anomaly, classification and predictive algorithms determine validity of known and unknown types of fraud.
No more bots, clicks farms or competitors clicks draining your ad spend. Just real ad engagement from your future customers.
TrafficGuard automatically detects invalid traffic and updates your IP blacklists so that you can focus efforts on optimisation and growth.
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me…
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
Best PPC protection software
Best experience.
Pros: Duplicated IP automatically denied, many other interesting features.
Cons: I haven't found cons.
Ionut M. Marketing Manager, Automotive.
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but…
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
TrafficGuard clients often see up to 25% of their Google Ads traffic is invalid. That is a quarter of their budget that is never able to generate any customers for their business! Google prevents some click fraud from taking your spend but ultimately, they don’t go far enough. That is why they allow 3rd party solutions like TrafficGuard to integrate with Google Ads and verify their traffic.