Mobile Measurement Platforms (MMPs) are not resistant to the invasions of bad bots. Unlock superior protection with TrafficGuard, and shield your efforts from budget-draining bots
TrafficGuard detects and prevents invalid traffic by changing the attribution journey in real-time to ensure only valid traffic and real users are sent for attribution and the correct partner is attributed for performance. Where conventional fraud tools operate at or after app install attribution, TrafficGuard boast 3 layers of formidable fraud protection..
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CloseTrafficGuard block most invalid traffic at the click level. Blacklists intercept suspicious IPs, bots, server traffic and crawlers.
TrafficGuard block over 90% of the IVT it intercepts at the click. This has multiple benefits:
TrafficGuard blocks invalid traffic before install attribution occurs. Click level protection already ensures that invalid clicks are not included in the attribution pool.
When TrafficGuard receives an attribution from a measurement platform, it uses a variety of click and installs characteristics to validate that attribution.
Distribution modelling is used at the attribution level to ensure organic installs are not mistakenly attributed to paid fraudulent sources.
Emerging fraud tactics are commonly diagnosed post-attribution. Analysis of post-install activity from 1000s of campaigns every minute, gives TrafficGuard a massive data set and broad perspective to detect fraud at the post attribution level.
Sophisticated machine learning analyses app engagement for abnormal behaviours including events happening on mass, or irrational engagements such as illegitimate in-app purchases going through MMPs.
While mobile measurement partners (MMPs) can be helpful for attributing app downloads, they are not able to properly flag invalid traffic, let alone protect businesses from fraudulent activity. MMPs will only validate traffic at the attribution level, allowing fraudsters to use tactics such as click injection and SDK spoofing to remain undetected.
Businesses cannot rely on MMPs alone to protect themselves from the consequences of IVT. Complementary solutions must be used to remove IVT before it reaches the MMP, as well as verify the MMP's attribution in real-time to provide thorough protection and safeguard previous ad budgets.
Adding an extra layer of protection before the MMP, improves the quality of traffic going through to the MMP, meaning it can be attributed based on cleaner traffic.
Here's how it works:
We've prepared this stream of resources to show you how TrafficGuard can help you fight ad fraud and invalid traffic by verifying advertising engagements and protecting your media budgets so that you can advertise and grow with confidence.