There are a large number of anti-fraud providers claiming to effectively tackle the problem, but few are proactively blocking ad fraud in real-time. So how do you choose a truly proactive solution that will help your app grow and succeed?
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How surgically removing ad fraud can improve your growth
By blocking ad fraud before it hits your mobile budget, optimisation can effectively occur in real-time; enabling your budgets to work even harder.
There are so many providers who claim to utilise machine learning - but how can you tell if they are true experts, or just marketing wordsmiths?
There are a large number of indirect costs associated with ad fraud that are often forgotten, but are just as significant as the direct costs.
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