Addressing Ad Fraud Through Multipoint Analysis and Machine LearningAs well as the wasted media spend, invalid traffic can impact digital advertising in a variety of ways. While there are many strategies and solutions available to mitigate invalid traffic, separating the capabilities from the spin can be difficult.
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An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
Understand the varying degree of impacts advertising is susceptible to based on the strategies employed by businesses to protect their ad spend.
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
Key considerations when choosing an invalid traffic prevention solution
If the correct platform is not deployed, advertising budgets will continue to be subject to invalid traffic in all its evolving forms; leaving businesses further out of pocket.
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
The future of digital advertising and the evolution of fraud tactics
Countries with high smartphone penetration and app engagement provide a high addressable base of users and thus the potential for IVT - becoming top targets for fraudsters.
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
An absolute must for Google Ads campaigns
The team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.
Pros: Customer Service, Features, Ability to appeal invalid click spend.
Cons: Some UX feedback, but other than that, nothing!
Best Click Fraud Prevention Solution We’ve Tried
I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.
Pros: We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.
Cons: I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.
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